How to Do Cold Outreach Right

Have you heard that sales is a numbers game? 

It is - if you treat people like numbers. That’s the ineffective way most people do cold outreach and the reason why everyone dreads it. 

However, if you do cold outreach well - you’ll get a surprisingly positive response with very little effort. 

It’s all about being intentional which is what I cover in this week’s episode with live examples.

Listen in to discover: 

• Identifying whether you need quantity or quality in your lead gen.
• Pre-research that creates positive response from cold outreach. 
• Including storytelling to make your cold pitch stand out.  
• Empathy as a crucial (and often forgotten) element of effective cold outreach.
• How to effectively follow up in your cold outreach without saying the same thing repeatedly like “just checking in”, for example.