Tuesday Jun 13, 2023

The Better Way To Overcome Sales Objections

You know that feeling - you’re in the middle of a pitch, and suddenly, your prospect throws out an objection. Your heart sinks because it feels like rejection, now you have to convince them and it feels desperate. 

You try to come up with a convincing response but no matter what you say, you can't seem to get past their concerns. And now it feels like you sound desperate - It’s the worst feeling!

And you're not alone. 

The majority of sales professionals have been taught to argue their way through objections, which - to the prospect - feels like you’re dismissing and invalidating their concern without hearing them. 

The result of THAT is a frustrated prospect who doesn’t trust a word you’re saying. 

So, what’s a better way to handle objections?

In this episode, we’ll break down how to effectively handle any objection without ever feeling defensive. 

Listen in to discover how to:

  • Approach objections from a curious and transparent angle - with a focus on the other person’s best interests
  • Ask probing questions to ask that break through barriers and clear confusion
  • Guide your prospect through objections to establish openness, honesty and trust with your prospect - instead of a convincing and guarded exchange

Click here to book the sales quick fix call I mention on the episode: 

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