Sales is NOT a Dirty Word

Creating a Unique Brand with AI

Do you struggle with identifying what is unique about you and your brand? Or how to use AI in a way that saves you time instead of giving you boring, beige robot content? 
 
Then this extremely actionable episode is for you. 
 
In it, I dive deep with video marketing expert Molly Mahoney to reveal how entrepreneurs can identify their unique voice and then program AI to create content using that voice.
 
Molly’s approach to messaging is innovative and gets results. 
 
Listen in to discover:
A powerful framework for uncovering and defining your brand's authentic tone and style
The secret to creating AI content that captures your unique personality
How to build custom GPTs that align perfectly with your brand voice
Tips for discovering and embracing your quirks and standing out in a crowded market
Ways to streamline your content creation process using AI voice tools
 
If you want to take advantage of Molly’s special offer for listening that takes their content game to the next level then visit molly.live/bs

Beyond Looks: The True Keys to Sales Success

Some people overvalue the importance of being attractive in order to have a high sales conversion rate. 
 
Being attractive undeniably can give you a leg up in all kinds of life circumstances. 
 
When it comes to sales though, it’s not always in the way you would think. 
 
Listen in to discover:
Why being "swole" isn't the sales superpower you might think it is
The unexpected downsides of relying too heavily on your looks
What trait trumps physical attractiveness in building client trust
How to avoid common pitfalls in your appearance and otherwise that make you seem less trustworthy
The real reason some of the most popular sales techniques leave prospects cold
Strategies to humanize your approach and connect authentically
 
Link to the sales level-up mentioned in the episode here: calendly.com/aleasha/sales-level-up

Align Your Identity for Business Success

Ever feel like you're doing all the “right” things but you seem to be getting nowhere? 
 
The issue is often lying beneath the surface - in your unconscious mind. 
 
In this episode, I sit down with Bri Seeley, an accomplished TEDx speaker and award-winning businesswoman known as the entrepreneur coach, to explore how aligning your identity with your business goals can unlock your true potential.
 
We break down the powerful impact of subconscious programming on your success and why the identity you hold is key to climbing past plateaus. 
 
Bri shares her unique approach to helping entrepreneurs achieve sustainable success by uncovering the identity they’re living (often unintentionally) and aligning it with the one they want. 
 
From there, the strategy to success becomes simple. 
 
Here’s a glimpse of what we cover:
The hidden obstacles that are often holding you back from reaching your biggest goals.
How your identity influences your business success more than you might think.
The critical steps to aligning your business strategy with who you truly are.
Why forcing yourself into a strategy that doesn’t fit can backfire.
Powerful ways to create a business that feels authentic and fulfilling.
 
If what Bri said resonated with you, please learn more about her business identity and strategy work via her mastermind at briseeley.com/mastermind or connect with her on Instagram @briseeley.

Scaling with Teams: The Hairy In Between

Are things finally clicking with your sales and it’s time to bring in someone to support you in fulfilling, selling, or both? This episode is for you!
 
It’s a classic chicken and egg scenario. 
 
Do you bring on fulfillment to anticipate sales or bring on sales and stretch fulfillment first? 
 
It’s a scenario I’ve witnessed many times that can propel a business to the next level or set them back another few years. 
 
Listen in to discover:
What the classic scenario looks like for businesses in a growth phase from solopreneur to full-on entrepreneur with a team 
The common pitfalls owners experience when they scale too fast and how to avoid them 
Strategies to give yourself the time and space to find the best people to bring on to your team (instead of coming from a reactive, last-minute place of pressure) 
The pricing and sales strategies to implement before scaling to avoid payroll pressure
How to design a profitable and manageable growth plan that doesn’t leave you feeling overwhelmed.
 
If you’re finding yourself at this common fork in the road of your business, please listen to this episode first. 
 
If you’d like an expert’s help, book a strategy call here: https://calendly.com/aleasha/salesteam-levelup

Crafting/Finding The Perfect Mastermind

Masterminds have become increasingly popular and with that, the quality of them has significantly declined. 
 
Whether you’re looking to start your own mastermind or find one that’s the right fit, there are some incredibly important things to consider that most people miss. 
 
In this episode, I chat with Dustin Riechmann, the brains behind creating the 7-Figure Leap Mastermind, about how to create and identify the perfect mastermind group for your entrepreneurial journey.
 
We’ll dive into the essentials of setting the right tone and forming the right group to avoid the pitfall of masterminds turning into sales pitches. 
 
Dustin also shares his secrets to facilitating peer-to-peer interactions and creating an entrepreneurial emotional support system.
 
Listen to learn more about these gems:
The boundaries necessary to facilitate powerful discussions in a group setting
Fostering peer-to-peer connections that ultimately lead to collective growth and mutual support 
How to identify a mastermind that fits your needs, including format, member insights, and selection process, so you find the perfect group for your goals.
The art and science of balancing structure and intuition to meet your group’s needs and produce incredible transformations 
 
If you’re looking for a better way to accelerate your results with a mastermind, check out Dustin at 7figureleap.com

How to Land Major Contracts with Confidence

Big whale clients are the dream for many people. 
 
Although they come with their own set of cons - there are plenty of pros. 
 
So, how do you land them - especially when you’re not a whale yourself?
 
It’s easy to get intimidated, especially when the stakes are high.
 
This kind of thinking has ruined many deals and it’s a simple fix. 
 
Finding the right people is crucial. 
 
We’re not just talking about finding anyone with a big budget, it’s also connecting with those who value what you offer.
 
This episode dives into how to see things from your prospect's perspective and understand that what's a big deal to you might be peanuts they’re happy to spend for them. 
 
Listen in to discover:
Shifting your money mindset around bigger clients to close the deal 
How to understand what’s significant for your clients (so you land them)
Methods of targeting the right prospects and identifying who is a good fit.
Strategies to help clients justify their investment and see the value in your offerings.
Overcoming imposter syndrome from being “smaller” than the big clients you can help (even though you’re small!) 
 
If you’ve got a big contract opportunity or want to bring in more of them - this episode is for you!
 
For sales support that’s specific to you - here’s the link: calendly.com/aleasha/sales-level-up

Improving Your Life & Sales with Better Asks

Ever feel paralyzed by the fear of hearing "no"? 
As a mother, wife, business owner or anything in between - women often hold themselves back from getting what they want for fear of rejection. 
The missed opportunity is enormous. 
That’s why we dive deep in this episode with Marta Greca, CEO of Media the Creative Agency and mother of 7. 
As you would imagine, knowing boundaries, clearly communicating your asks strategically, and not taking no personally are all crucial to successfully manage a life as full as Marta’s!
That includes asks for business, for sharing household chores or for kids to pitch in! They’re all asks that make a big impact on your life. 
Tune in to learn her secrets on: 
How to maintain a grounded sense of self instead of losing yourself to the identity of wife, mother or business owner (so easy to do!)
Staying persistent without taking rejection personally and reaping the rewards later
The strategy to refining your asks and staying curious so you get a “yes”
Understanding the different ways people process requests to make your asks more successful
Transforming your approach and results by thinking about the other person’s perspective 
If you like what Marta had to say in this episode and want to learn more please find her at:
instagram.com/martasauretgreca

Why People Get Burned in Sales

In this episode, we dive into sales strategies from the buyer’s POV because this is often when the biggest “ahas!” are unlocked. 
 
Have you ever felt like you bought something and then what was delivered was very different from what was sold? 
 
We probably all have encountered one of these sales “burns” that are so prevalent in mainstream sales.
 
These “burns” result in higher refunds, damaged reputation and lower sales overall - it’s a very short sighted strategy.
 
For that reason, it’s crucial to be as transparent as possible about what your buyer is buying - and as a result, you will have a lot more people buying from you!
 
Tune in to discover how to: 
Win more sales through clarity and honesty
Define your anti-audience - and become more magnetic to your ideal audience
Understand the top 3 reasons why people get burned - so you can avoid them!  
 
If you’re interested in never having another nightmare client - this episode for you. 
 
For sales support that’s specific to you - here’s the link: calendly.com/aleasha/sales-level-up

Embrace the Unconventional To Boost Sales

How do you know when to conform and when to follow your intuition in a very different direction?
 
Join me as I chat with Jeff Sieh, the creative genius behind Manly Pinterest Tips and the host of Social Media News Live. 
 
He’s a fantastic example of a Black Sheep who did things differently - even though people told him it would “never” work. 
 
How did he figure out when to listen to others and when to do what felt right instead? 
 
That’s what we discuss in this episode as well as the laziest approach to marketing that gets the most successful results. 
 
Tune in to discover:
Jeff’s unique journey of innovation in a marketing space that has A LOT of white sheep 
The benefits of building a trusted network for honest feedback and support as a business owner
Clear direction on how you know when to follow the pack and when to deviate 
The laziest approach to getting bigger results with less effort (Jeff’s signature method)
 
If anything Jeff said resonated with you, check out his website at jeffsieh.com for a free course on using Pinterest and AI, and tune into his live show, Social Media News Live, for more valuable insights.

How To Sell More With Tone

Ever heard that it’s not WHAT you say - it’s HOW you say it that matters? It’s true. I would not be surprised if there were murders every year based on tone alone. 
 
Some sales experts will tell you to focus on tone - which can be incredibly distracting and difficult to stay present. 
 
Instead, focus on the energy and intention you’re bringing to the conversation and your tone will naturally follow - while allowing you to stay present! 
 
Tune in to discover:
The dangers of faking tone, personality, etc. in a sales conversation - and what to do instead 
How to effectively use the tone of your voice to move more sales forward 
The benefits and steps for objection prevention vs. objection defense 
Easy ways to create a magnetic energy in a sales conversation that makes people want to buy from you
 
Want to create the words that explain the VALUE of what you do - allowing you to naturally sound confident in sales conversations? 
 
Book your call here: calendly.com/aleasha/sales-level-up.