Sales is NOT a Dirty Word

Client Retention Strategies That Are More Profitable Than New Sales

Most businesses think the sale ends once the contract is signed. In reality - that’s just the beginning.
In this episode of Sales is Not a Dirty Word, I break down why client retention and upselling are the biggest untapped sources of revenue for service providers — and how to build a system that keeps clients investing with you long after the first sale.
Too many founders chase new clients while ignoring the ones they’ve already won. 
As a result, they have unpredictable revenue from month to month that keeps them on edge and burnt out.
There’s a much easier way to create predictable revenue with less effort than constantly chasing new leads. 
Inside this episode you’ll learn: ✔ Why fulfillment should be even stronger than your sales process ✔ How to design entry-level offers that naturally lead to bigger investments ✔ A framework for “pre-selling” upsells inside your proposals ✔ The secret to client meetings that reinforce value and set up the next step ✔ Why your existing clients should account for the majority of your revenue
If you’re stuck on the new client hamster wheel, this episode will show you how to finally grow revenue without burning out chasing cold leads.
👉 Ready to experience more income with less stress? Book your Black Sheep Sales Audit at https://calendly.com/aleasha/salesteam-levelup and get a custom sales system that turns prospects into long-term, high-value clients.
#SalesIsNotADirtyWord #ClientRetention #UpsellingTips #SalesStrategy #SalesForServiceProviders #BlackSheepSales #AuthenticSelling #ClientSuccess #RetentionMarketing #GrowYourBusiness #SalesCoaching #ServiceProviderSales #SalesWithoutPressure #RevenueGrowth #CustomerExperience

Inclusion, Identity, and Main Character Energy with Jackie Roby

How often do you feel like you’re living your life for everyone else?
Always showing up. Always giving.Always putting your own needs last.
It’s easy to slip into that role without even realizing it — until one day you wake up and realize you’re not living as the main character in your own story.
In this episode of Sales is NOT a Dirty Word, I’m joined by Jackie Roby, Relationship Mindset Coach and founder of Inspired Journey Consulting, to talk about what it really takes to step into your main character energy. Jackie shares how her MAGIC Methodology helps women of color and allies stop over-giving, drop the hustle culture, and reclaim their sense of self-worth.
Here’s what you’ll hear: ✔ Why so many women fall into the “side character” trap ✔ How hustle culture quietly robs us of joy and identity ✔ The link between generational patterns and burnout ✔ How to start rewriting the story you’re living right now
If you’ve been feeling exhausted and drained with no joy or fulfillment to show for it, this episode is for you. 
Jackie’s mission is to help women rewrite their stories and start living unapologetically. To explore her coaching and resources, head to https://inspiredjourneyconsulting.com/. 
 
#SalesIsNotADirtyWord #MainCharacterEnergy #SelfWorthCoach #WomenOfColorEmpowerment #HustleCultureRecovery #MindsetShift #AuthenticLiving #BlackSheepSales #InclusiveWellness #MindsetCoach #SelfWorthReset #StopOverGiving #SalesWithoutPressure #EmpoweredWomen #InspiredJourneyConsulting

Sales Leadership Tips: Balancing Top Performers and Team Success

At some point, every sales team has experienced a “sales diva” 
You know the type: the top-performing rep who plays by their own rules. They cherry-pick leads, dodge meetings, ignore the CRM, and expect special treatment because of past wins. 
It starts small and it’s a slippery slope into a toxic preferential culture that can hurt the other sales reps performers.  
In this episode of Sales is NOT a Dirty Word, I reveal why “sales divas” quietly destroy team culture, stall long-term growth, and keep founders stuck in a cycle of dependency. More importantly, you’ll learn how to break the pattern before it sabotages your revenue.
In this episode, you’ll discover: ✔ Why catering to one “star” rep kills motivation across your entire sales team ✔ The hidden dangers of relying on a single person for 80% of your revenue ✔ How to coach mediocre sales performers into confident top performers ✔ What to say when your sales diva refuses to collaborate or follow process ✔ The leadership shifts that build accountability, trust, and shared success
Your best salesperson should never feel like they’re holding your company hostage. 
If your team feels uneven, cutthroat, or overly dependent on one high performer, this episode will show you how to reset your sales culture, protect your revenue, and build a team that wins together.
#SalesIsNotADirtyWord #SalesLeadership #SalesCulture #SalesTeamPerformance #SalesManagementTips #SalesStrategy #HighPerformingTeams #AuthenticSelling #SalesCoaching #LeadYourTeam #ServiceProviderSales #SalesProcessFix 

How to Make Money as an Influencer and Content Creator with Justin Moore

Most people think brand deals are only for influencers with millions of followers, but that couldn’t be further from the truth.
This week on Sales is NOT a Dirty Word, I sit down with Justin Moore — sponsorship coach, author, and founder of Creator Wizard — to talk about how creators, experts, and entrepreneurs of all sizes can land sponsorships without selling their soul to shady managers or chasing viral fame.
Justin has personally earned over $5 million in sponsorships, run an influencer marketing agency that’s helped creators earn millions more, and now he’s on a mission to help creators land 1 million paid brand partnerships by 2032. 
His experience on both sides of the table gives him an insider’s perspective on how brands choose who to work with and why they pass on others.
In this episode, you’ll learn:
✔ Why you don’t need a massive following to get paid sponsorships
✔ The “Sponsorship Continuum” and how to pitch differently at each stage of your journey
✔ The hard truth about managers and why 99% of creators don’t need one
✔ How to avoid predatory contracts and keep ownership of your content
✔ Why niche creators often make more than “big name” influencers
✔ The biggest myths about sponsorships and what brands actually value most
 
If you’ve ever thought sponsorships were out of reach for you, this episode will change your perspective — and give you a roadmap to start earning through brand partnerships no matter your audience size.
👉 Want to go deeper? Justin’s new book Sponsor Magnet lays out his proven framework for securing brand deals, even if you’re just starting out. Grab it at sponsormagnet.com and unlock the tools to build partnerships that pay.
#SalesIsNotADirtyWord #InfluencerMarketing #BrandPartnerships #SponsorshipCoach  #CreatorEconomy #MonetizeYourContent #SponsorshipTips #SocialMediaStrategy #AuthenticSelling #BlackSheepSales #ContentCreators #SalesWithoutPressure #InfluencerTips #PartnershipMarketing #OnlineBusinessGrowth

Stop Losing Deals: The Right Way to Use Pitch Decks

A pitch deck can be your strongest sales tool or your biggest sales killer.
The difference comes down to strategy. Although there is a pitch deck - it’s essential to ask strategic questions - not just “make sense?”, “sound good” or “have any questions”?
Because deep, strategic questions are how you build important trust and gather necessary information to closing the deal. 
In this episode of Sales is NOT a Dirty Word, I break down the steps to creating a pitch deck that actually converts, including: ✔ The top 3 pitch deck mistakes that cost you sales ✔ How to build a slide sequence that keeps prospects leaning in ✔ Why most follow-ups fail and how to fix yours ✔ The secret to making a sales presentation interactive ✔ A proven way to position features without losing attention
If you want your pitch deck to finally drive conversions instead of crickets, this episode is the blueprint.
#SalesIsNotADirtyWord #PitchDeckTips #SalesPresentation #SalesStrategy #CloseMoreDeals #SalesProcessFix #AuthenticSelling #BlackSheepSales#EntrepreneurSales #SalesCoaching #ServiceProviderSales #SalesWithoutPressure #PresentationSkills #SalesTraining #SalesLeadership

How to Stop Avoiding Your Finances and Start Owning Them with Melissa Leon

Money talk can feel like stepping into a dark room barefoot… you never know what you’re about to step on.
In this episode of Sales is NOT a Dirty Word, I sit down with Melissa Leon, a finance pro who has seen the real story behind hundreds of business and personal bank accounts. 
Spoiler: nobody has it all together, no matter how it looks from the outside.
We cover: ✔ Why your business and personal finances are more connected than you think ✔ The most common “money closet” skeletons business owners hide (you’re not alone!) ✔ Why credit cards can quietly drain your future ✔ The truth about “good” vs “bad” debt ✔ The one shift that can help you feel empowered by your numbers instead of avoid them
If you’ve ever felt shame about your bank balance or avoided looking at your statements because you didn’t want to “face it,” this conversation will make you feel seen, understood, and ready to take control.
Your finances don’t have to be perfect to be powerful. Listen now and start making money decisions that actually serve you.
#SalesIsNotADirtyWord #MoneyMindset #SmallBusinessFinance #EntrepreneurMoneyTips #MoneyManagement #DebtFreeJourney #BusinessFinances #FinancialClarity #WomenInBusiness #AuthenticSelling #BlackSheepSales #ServiceProviderSuccess #FinanceTipsForEntrepreneurs #MoneyConfidence #OvercomingDebt #CashFlowTips #MoneyShame #FinancialEmpowerment

How to Set Up a Loyal, High-Performing Sales Team

You hired a sales team so you could focus on growing the business, not spend hours training, managing and baby sitting them. 
But if your team isn’t performing as well as you, the problem might not be them — it’s often  how they’re being set up.
In this episode of Sales is NOT a Dirty Word, I walk you through how to create a sales system that sets your team up for success — and why hustle culture is the fastest way to lose both money and people.
You’ll hear: ✔ Why most sales teams experience high churn - and how to eliminate that ✔ The “no system” trap that leads to lost sales ✔ How to set up every rep to be a top performer ✔ The real cost of flat-rate commission (and what to do instead) ✔ How to build a team culture that delivers results and loyalty
If you’ve been feeling stuck because your team isn’t closing like you do, this episode will show you the biggest levers to pull for fast, lasting change.
 
Ready for a sales team that actually closes like you — without you taking over a full time job to micromanage them? Book a Black Sheep Sales Audit at https://calendly.com/aleasha/salesteam-levelup  and get a sales system that finally converts even BETTER than you! 
 
#SalesIsNotADirtyWord #SalesTeamLeadership #SalesStrategy #SalesManagementTips #SalesTeamSuccess #SalesWithoutMicromanaging #MotivateYourTeam #AuthenticSelling #BlackSheepSales #ServiceProviderSales #SalesLeadership #SalesProcessFix

The Truth About Paid Ads & AI’s Impact on Search with John Horn

Ever wondered when is the right time to invest in paid advertising - or if it even makes sense for your business? 
And with AI shaking up search engines, is it getting harder to stand out?
In this episode of Sales Is Not a Dirty Word, I sit down with John Horn, CEO of StubGroup, a marketing agency specializing in paid ads. 
John shares the smartest ways to use paid advertising, how to test your offers before scaling, and what AI’s takeover of search means for businesses.
We break down when and how to run paid ads effectively, what budget you really need, and whether AI-generated search results will impact ad costs. 
Plus, we dive into the future of digital marketing, including why authenticity is more important than ever in a world flooded with automation.
In this episode, you’ll learn:
When to start running paid ads and how to test offers effectively.
The right benchmarks and runway for paid ad spend to work.
How AI-generated search results are changing the game for organic AND paid search.
How businesses can still stand out by focusing on real human connection through their ads.
👉 Want to run paid ads the smart way? Check out StubGroup.com for more insights from John!
#DigitalMarketing #PaidAdvertising #AIinMarketing #EntrepreneurSuccess #SalesWithoutSleaze #BusinessGrowth #AIandSEO #AuthenticityInMarketing #ScalingWithAds #MarketingTrends

Why You're Still Getting Ghosted After Great Sales Calls

Everything felt right.
The call flowed. You were in sync. You leave the call feeling good. They smiled. You vibed.
You follow up with your proposal and... crickets.
 
Let’s talk about it.
 
In this solo episode of Sales is NOT a Dirty Word, Aleasha breaks down the real reason promising sales calls end in ghosting. And it’s probably NOT what you think.
 
This isn’t about needing a slicker pitch or chasing harder.
It’s about trust. Clarity. And what happens when we mistake good vibes for green lights.
 
You’ll learn:
👉 What “rapport traps” are and how to stop falling into them
👉 The real reason prospects ghost you (hint: it’s not personal)
👉 Why building trust isn’t the same as being liked
👉 What to do when someone seems warm but disappears
👉 A simple shift that helped one client close $170K in recurring revenue
 
This isn’t about chasing harder. It’s about selling smarter.
Hit play and find out where the breakdown is happening, so you can stop guessing and start closing.
 
Instead of crossing your fingers after a sales call, book a Black Sheep Sales Audit here and find out exactly how to fix what’s not working in your process: https://calendly.com/aleasha/sales-level-up?month=2025-07 
 
#SalesIsNotADirtyWord #SalesStrategy #AuthenticSelling #WhyTheyGhosted #SalesTipsThatWork #HighTicketSales #ClientObjections #SalesProcessFix #TrustBeforePitch #ServiceProviderSales #ConsultativeSelling #SalesPodcast 

How to Sell Differently and Close More Deals with Dale Dupree

Tired of the same dated sales strategy? This podcast episode will blow your mind.
In this episode of Sales Is Not a Dirty Word, I sit down with Dale Dupree, aka The Copier Warrior and founder of The Sales Rebellion, to talk about how embracing your uniqueness, building real relationships, and leading with creativity can transform your sales game. 
Dale shares his wild journey from being in a touring band to becoming a sales icon, and how he used unconventional tactics to dominate one of the toughest industries.
You’ll learn: ✔️ Why playing by the sales rulebook keeps you stuck - and what to do instead✔️ How being unforgettable opens more doors than any cold script ever could✔️ The hidden power of empathy and relationship-driven selling✔️ How to use creativity to turn skeptical prospects into raving fans✔️ Why selling like a ‘black sheep’ isn’t risky - it’s the only way to win in today’s market
👉 Want to start beating out the competition and making more sales than ever? Subscribe to Sales Is Not a Dirty Word and book your Black Sheep Sales Audit at https://calendly.com/aleasha/sales-level-up now! 
#SalesRebellion #AuthenticSelling #StandOutToSell #SalesSuccess #EntrepreneurGrowth #CloseMoreDeals #CreativeSales #RebelSelling #SalesCoach #SalesTips