Sales is NOT a Dirty Word

The Truth About Paid Ads & AI’s Impact on Search with John Horn

Ever wondered when is the right time to invest in paid advertising - or if it even makes sense for your business? 
And with AI shaking up search engines, is it getting harder to stand out?
In this episode of Sales Is Not a Dirty Word, I sit down with John Horn, CEO of StubGroup, a marketing agency specializing in paid ads. 
John shares the smartest ways to use paid advertising, how to test your offers before scaling, and what AI’s takeover of search means for businesses.
We break down when and how to run paid ads effectively, what budget you really need, and whether AI-generated search results will impact ad costs. 
Plus, we dive into the future of digital marketing, including why authenticity is more important than ever in a world flooded with automation.
In this episode, you’ll learn:
When to start running paid ads and how to test offers effectively.
The right benchmarks and runway for paid ad spend to work.
How AI-generated search results are changing the game for organic AND paid search.
How businesses can still stand out by focusing on real human connection through their ads.
👉 Want to run paid ads the smart way? Check out StubGroup.com for more insights from John!
#DigitalMarketing #PaidAdvertising #AIinMarketing #EntrepreneurSuccess #SalesWithoutSleaze #BusinessGrowth #AIandSEO #AuthenticityInMarketing #ScalingWithAds #MarketingTrends

Why You're Still Getting Ghosted After Great Sales Calls

Everything felt right.
The call flowed. You were in sync. You leave the call feeling good. They smiled. You vibed.
You follow up with your proposal and... crickets.
 
Let’s talk about it.
 
In this solo episode of Sales is NOT a Dirty Word, Aleasha breaks down the real reason promising sales calls end in ghosting. And it’s probably NOT what you think.
 
This isn’t about needing a slicker pitch or chasing harder.
It’s about trust. Clarity. And what happens when we mistake good vibes for green lights.
 
You’ll learn:
👉 What “rapport traps” are and how to stop falling into them
👉 The real reason prospects ghost you (hint: it’s not personal)
👉 Why building trust isn’t the same as being liked
👉 What to do when someone seems warm but disappears
👉 A simple shift that helped one client close $170K in recurring revenue
 
This isn’t about chasing harder. It’s about selling smarter.
Hit play and find out where the breakdown is happening, so you can stop guessing and start closing.
 
Instead of crossing your fingers after a sales call, book a Black Sheep Sales Audit here and find out exactly how to fix what’s not working in your process: https://calendly.com/aleasha/sales-level-up?month=2025-07 
 
#SalesIsNotADirtyWord #SalesStrategy #AuthenticSelling #WhyTheyGhosted #SalesTipsThatWork #HighTicketSales #ClientObjections #SalesProcessFix #TrustBeforePitch #ServiceProviderSales #ConsultativeSelling #SalesPodcast 

How to Sell Differently and Close More Deals with Dale Dupree

Tired of the same dated sales strategy? This podcast episode will blow your mind.
In this episode of Sales Is Not a Dirty Word, I sit down with Dale Dupree, aka The Copier Warrior and founder of The Sales Rebellion, to talk about how embracing your uniqueness, building real relationships, and leading with creativity can transform your sales game. 
Dale shares his wild journey from being in a touring band to becoming a sales icon, and how he used unconventional tactics to dominate one of the toughest industries.
You’ll learn: ✔️ Why playing by the sales rulebook keeps you stuck - and what to do instead✔️ How being unforgettable opens more doors than any cold script ever could✔️ The hidden power of empathy and relationship-driven selling✔️ How to use creativity to turn skeptical prospects into raving fans✔️ Why selling like a ‘black sheep’ isn’t risky - it’s the only way to win in today’s market
👉 Want to start beating out the competition and making more sales than ever? Subscribe to Sales Is Not a Dirty Word and book your Black Sheep Sales Audit at https://calendly.com/aleasha/sales-level-up now! 
#SalesRebellion #AuthenticSelling #StandOutToSell #SalesSuccess #EntrepreneurGrowth #CloseMoreDeals #CreativeSales #RebelSelling #SalesCoach #SalesTips

Make More Sales without Feeling Gross

If your sales strategy feels like putting on someone else’s pants that don’t fit you... that’s an important sign to pay attention to. 
You don’t need to become a sales bro to sell like a pro. 
 
Instead, you will naturally become a pro when you have a process that fits YOU. 
In this episode of Sales is Not a Dirty Word, I’m breaking down why one-size-fits-all sales advice makes service providers lose sales. 
 
Listen in to discover: 
✔ How to tell the difference between fear and misalignment in sales
✔ Why copying someone else’s strategy doesn’t work the same
✔ Creating a sales strategy that fits your personality 
✔ How to make sales predictable instead of random and exhaustingTurn this scroll into a breakthrough. Hit play and let’s get into it. 👉 Ready to stop cringing on your sales calls? Book your Black Sheep Sales Audit at  https://calendly.com/aleasha/sales-level-up
#SalesIsNotADirtyWord #SalesWithHeart #BlackSheepSales #AuthenticSales #HumanFirstSelling #NoMoreScripts #SalesConfidence #AlignedSalesStrategy #SellingWithoutStress #RealTalkSelling

The Power of a Hell Yes Offer with Jessica Miller

Do you feel like you’re constantly adding more to your business - more offers, more tasks, more complexity - and still not growing the way you want? 
What if scaling wasn’t about doing more, and actually about doing LESS?
In this episode of Sales Is Not a Dirty Word, I sit down with Jessica Miller, a business growth strategist who helps entrepreneurs double their revenue without adding extra workstreams or stress. Jessica shares how having a Hell Yes Offer - a single, binge-worthy offer that sells itself 0 can be the key to simplifying your business while making more money.
In This Episode, You’ll Learn:
✔️ Why most entrepreneurs are wasting time on unnecessary complexity - and how to stop ✔️ How a Hell Yes Offer attracts clients effortlessly - no chasing required✔️ The simple tweaks that can unlock hidden money in your business✔️ Why removing things (not adding them) can skyrocket your profits✔️ How to optimize what’s already working instead of constantly reinventing
👉 Want to scale without burnout? Subscribe to Sales Is Not a Dirty Word and visit JessicaMillerCoaching.com to learn how to create a Hell Yes Offer that fuels your business growth - without the overwhelm.
#BusinessGrowth #SalesWithoutSleaze #HellYesOffer #SmartScaling #EntrepreneurMindset #HighConversionSales #BusinessSuccess #SimplifyToScale #LessWorkMoreProfit #WorkSmarterNotHarder #SalesStrategy #OnlineBusinessGrowth #ScalableBusiness #SalesCoach

Using AI in Sales - The Do’s and Don’ts

If you’re alive and breathing, you probably haven’t been able to escape all the conversation about AI taking over the world. 
There have been some crazy predictions - including that AI will replace sales people. 
After 15+ years of experience in the sales space as well as many clients using AI in the sales space right now, I’ve got a lot to say on this topic. 
Listen in to Discover: 
Why AI-generated content and outreach feels so cringey
The few places AI actually does help in sales without wrecking trust
What it REALLY takes to close $25k to $1M deals (hint: it’s not ChatGPT)
A cold outreach strategy so creative, AI would short-circuit trying to replicate it
What AI can support in sales and what it simply can’t fake
If you’re concerned AI could take your job or you’re considering firing all your salespeople and using AI instead - please listen to this episode first! #SalesIsNotADirtyWord #KeepSalesHuman #RealTalkSelling #HighTicketSalesTips #SalesWithoutTheSleaze #SalesConversationsThatConvert #SmartSalesMoves

The Science of Sales: How Neuromarketing Can Skyrocket Your Conversions with Sam Pepin

Are your marketing and sales strategies truly resonating with your audience - or are you unknowingly repelling potential clients?
In this episode of Sales Is Not a Dirty Word, I sit down with Sam Pepin, CEO and co-founder of Corecentrica, a cutting-edge neuromarketing firm revolutionizing audience engagement and sales conversion. 
Sam shares how understanding the neuroscience behind decision-making can transform the way you approach sales, marketing, and client relationships.
With a background in business development, marketing, and brand strategy, Sam has worked with major brands like Sony, American Express, and Acer. Now, he’s bringing his expertise to service-based businesses, showing them how to craft messages that speak directly to their ideal clients’ decision-making styles.
In this episode, you’ll learn: ✅ The hidden psychological triggers that drive buying decisions - and how to use them ethically. ✅ Why your ideal clients’ decision-making style matters more than you think - and how to adjust your approach for higher conversions. ✅ How to leverage neuromarketing principles to attract, engage, and retain your best clients. ✅ The biggest mistakes businesses make when trying to connect with their audience - and how to fix them. ✅ How AI and machine learning are transforming personalized marketing outreach.
Interested in using neuroscience in your sales and marketing? Connect with Sam Pepin: 🔹 Website: corecentrica.com 🔹 Email: sam@corecentrica.com 🔹 LinkedIn: Sam Pepin 🔹 Podcast: The Meaningful Podcast

Global Sales Strategies for Different Countries & Cultures

In this solo episode of Sales Is Not a Dirty Word, Aleasha breaks down how culture impacts buying decisions, negotiation styles, and trust and how to adjust depending who you’re talking to. 
💥 Whether you’re selling to people in the UK, Israel, India, Mexico or beyond - this episode will empower you to successfully work within different timelines and unwritten rules. 
You’ll discover: ✔️ The real reason Americans are okay talking about money (and Brits squirm) ✔️ Why aggressive negotiation is expected in some countries - but off-putting in others ✔️ How to build trust faster across cultures without changing who you are ✔️ The exact communication style that lands with different global audiences ✔️ Why speed, structure, and service expectations vary - and what to do about it
If you sell internationally or want to start attracting a more global audience - this is your roadmap.
📌 PS: You don’t need to “code-switch” to sell cross-culturally. You just need to know the rules.
🎧 Listen now and tag @aleashabahr with your takeaways. She wants to hear your experience too.
#SalesIsNotADirtyWord #CulturalSales #GlobalSellingTips #ConsciousSales #BlackSheepSales #SalesStrategy #InternationalBusiness #ServiceBasedSelling #SalesWithoutSleaze

Rewriting Your Financial Future (feat. Joyce Marter)

Did you know you inherited the way you deal with money from your family and friends? 
That means being wealthy or not is a CHOICE you can make. 
That “I’m bad with money” narrative? That’s not a personality trait. It’s conditioning. And in this episode of Sales Is Not a Dirty Word, licensed psychotherapist, best-selling author, and all-around badass Joyce Marter is back to help you shift it - for good.
We’re talking about why your relationship with money might feel like sabotage on repeat, how to stop outsourcing your financial power, and how to finally separate your self-worth from your net worth (hallelujah).
You’ll discover: ✔️ Why so many high-achievers unconsciously recreate their parents’ money stress ✔️ The sneaky ways scarcity mindset shows up - even in multi six-figure and seven-figure earners ✔️ How to detach from financial shame and lead with decisiveness and clarity ✔️ Simple daily tools to rewire your nervous system for abundance ✔️ Creating a new money story that is all about how easy it is for you!
👉 If money has ever made you feel stuck, ashamed, or straight-up stressed, then I highly recommend continuing this conversation with Joyce in her upcoming workshop you can register for here: https://joyce-marter-courses.thinkific.com/products/live_events/new-event
And can go here for all other goodies from Joyce! https://www.joyce-marter.com/resources/joyce-marter-resources/ 
#SalesIsNotADirtyWord #MoneyMindset #FinancialHealing #RewriteYourStory #ServiceBasedBusiness #WomenWithWealth #SalesWithSoul #BlackSheepSales #EnoughnessIsPower

How to Sell the Sizzle, Not the Steak

Are your proposals making people excited to buy - or just confusing the hell out of them?
In this solo episode of Sales Is Not a Dirty Word, Aleasha dives into one of the biggest mistakes service providers make in sales: focusing too much on what they do (aka the steak) instead of the transformation their clients want (aka the sizzle 🔥).
Whether you're a marketing pro, coach, consultant, or service-based business owner, this episode will increase your sales. Aleasha shows you how to effectively connect the dots between your deliverables and the results your clients are actually craving.
You’ll discover: ✅ Why deliverables don’t sell - and what to focus on instead ✅ Real-life examples of how to reframe your offer so people get it instantly ✅ How to make your proposals irresistible without overpromising ✅ The sneaky mistake that’s causing potential clients to ghost you ✅ The mindset shift that turns “meh” marketing into booked out biz
👉 Want to turn “I don’t understand what exactly you do” into “How do I work with you?” Hit play, then like, share, and subscribe to Sales Is Not a Dirty Word for more unfiltered sales wisdom. 
And if you're ready to connect the dots in your own offer? Aleasha’s your girl.
#SellTheSizzle #SalesWithoutSleaze #BlackSheepSales #ServiceBusinessSuccess #AuthenticSales #SalesStrategyThatWorks #ClientConversion #SalesTips