Sales is NOT a Dirty Word

Generating leads with the 4 Tier Traffic Pyramid

Generating leads is a primary challenge for businesses, second only to the task of making sales. This hurdle stems from the amount of marketing paths available so it’s difficult to know which to prioritize based on your current stage in business.
Are you at the beginning, the middle, scaling? Either way, after growing 3 separate businesses successfully, Deirdre Tshien, the co-founder of Capsho has uncovered the repeatable secret to a constant flow of leads. 
The answer is in what she calls the 4 tier traffic pyramid and it’s all about layers. No one strategy will work in isolation - it’s all about combining them and sequence is important here. Deirdre is very generous in breaking it all down in detail in this week’s episode. 
Listen in to discover how to: 
Strategically activate content so it works for you to bring it leads - instead of only creating content for content’s sake
Get richly rewarded by becoming a good steward of the right social media platforms 
Leverage other audiences to successfully grow yours by giving first
Affordably scale your traffic and leads through paid ads (the LAST step!)
To learn more about Dierdre and Capsho go to freegift.capsho.com 

How to Sell without Selling Your Soul

Do traditional, mainstream approaches to sales feel aggressive, overly masculine and unaligned for you? You’re not crazy - the majority of people feel like that. 
 
And unfortunately there hasn’t really been an alternative beyond winging it. 
 
So, if you’re not naturally good at sales - you’re doomed to struggle growing your business with uncomfortable strategies that result in hearing more “no” than “yes.” 
 
Until now. 
 
In this episode, Aleasha breaks down the structure of a cringe-free sales conversation that converts with her proven process, The Matchmaker Sales Method, that has sold approximately $15.2M in services up to this point. 
 
You’ll discover the step-by-step structure to an effective sales conversation that feels natural and results in hearing more “yes” than “no” that you can easily implement to increase sales starting today. 
 
Get ready to: 
Uncover cringe-free alternatives to each step of a sales conversation that effortlessly leads someone to sign up with you
Get clear steps to creating a conversational atmosphere that makes it easy to discuss investment and pricing - and easier for buyers to understand the value of your solution
Understand the philosophy behind cringe-free sales conversations compared to mainstream methods and why these more natural methods are more effective 
Become the trusted, expert guide for your buyer who empowers them to make informed decisions
Inspire honesty and transparency by managing expectations up front that set the stage for long-lasting, successful relationships 
Please subscribe, review and share the episode if you found it helpful. 
 
Click here for the sales level up call mentioned in the episode: https://calendly.com/aleasha/sales-level-up

Leadership that builds Loyalty & Performance

The #1 element that impacts any and every company’s bottom line is leadership and most people have no idea what they’re doing. 
That’s where Angie Colee comes in. As a leadership and communication coach with decades of experience, she has proven approaches that diffuse tense situations and inspire employee loyalty you can’t buy no matter how much you’re paying. 
She’s sharing them with us in this value packed episode! And the parallels with effective leadership and effective sales are honestly uncanny. 
In this episode, you will be able to:
Inspire loyalty with simple practices that are far more effective than the standard “open door policy”
Diffuse tense situations in seconds and instantly create solution focused environments instead 
Open any tense conversation with 4 words that immediately reframe conflict into a collaborative, problem solving discussion
Create an emotionally safe environment that brings out people’s best 
Tailor your leadership strategies to each relationship (because leadership is not a one size fits all!)
If Angie’s real, raw approach to leadership speaks to you like it did to me then I highly recommend checking her out at www.permissiontokickass.com and/or listen to her podcast Permission to Kick Ass. 

How to Sell without Selling - it’s called Fitting!

Buyers are more skeptical than ever before and, as a result, new methods of approaching a sales conversation are more necessary than ever. 
This is where mainstream sales often fails us by offering the same, tired timeshare-feeling strategies dressed in new wrapping paper. 
Instead, an entirely different approach is needed.
It's time to break free from ineffective mainstream sales tactics and discover the power of fitting in sales conversations.
 
Excited to make sales a whole lot simpler? Let’s go! 
 
After this episode you will be able to: 
Take the pressure off of the “pitch” part of your sales conversation, and make it more effective, as you seamlessly weave how they’re a fit throughout the conversation 
Establish an experience that creates trust, honesty and transparency - which means more sales and better relationships 
Reduce refunds and nightmare client experiences (because some money is NOT better than no money)
Master the art of discussing budget concerns proactively and offering alternative options that meet your prospect's needs while building trust and rapport.

Success for Business Owners with ADHD

ADHD comes with a diverse bag of strengths and weaknesses that can be a blessing in disguise - once you know how to leverage them correctly. 
That’s what Diann Wingert - a former no-nonsense psychotherapist who has turned her skills towards coaching business owners with ADHD - shares with us in today’s episode. 
Diann focuses on assisting solopreneurs, particularly those who have big ideas and constantly overstimulated, busy minds to feel confident about standing out from the crowd.
If you’re looking for a way to manage the fine details (our kryptonite), your focus (what’s that?) and give yourself some goddamn grace then this episode is for you. 
In this episode, you will be able to:
Understand the signs of ADHD, where and how they present themselves 
Re-write the negative stories you might tell yourself about your ADHD traits (without knowing they’re ADHD traits). This one piece alone will free so many of us! 
Leverage your unique ADHD strengths (multitasking like a boss, visionary inspiration, succeeding with tight deadlines)
Overcome the challenges you experience with ADHD and no boss (prioritization, systems, follow through, details)
Manage your best ideas (because you have so many) to completion and success 
Understand rejection sensitivity, how it affects your sales success and how to overcome it

Improving Your Sales with Effortless Alternatives

If you’re not getting the results you want from your sales when implementing mainstream sales strategies - I’ve got good news - it’s not you and it’s not that you’re bad at sales. 
Pushy sales tactics and manipulative language cause your customers to feel defensive and guarded. 
So, instead of building authentic connections and rapport that ends with a sale, you're encountering resistance, skepticism and “let me think about it.” 
If that resonates with you then this latest short episode of Sales is NOT a Dirty Word is for you. In it, I break down 3 mainstream sales tactics that destroy trust and offer up alternatives. 
 
All with the important note that if what you’re doing is working for you - keep doing it! But if it’s not, listen in. 
 
In this episode you’ll learn how to:
Manage your sales conversation with as much ease as a discussing with a friend which restaurant you should go to
Build trust from the first minute without “setting an agenda” 
Engage your prospect so that they actually LEAN IN when you pitch instead of putting a defensive guard up 
Discuss investment with transparency and trust instead of a “the first person who talks loses” game
Link to the sales level up opportunity mentioned in the episode: https://calendly.com/aleasha/sales-level-up

Selling The Intangible - Sales Secrets - Learned as an executive producer at MTV

Selling intangibles is difficult - especially when you can’t show them the thing they’re buying or point to exact numbers like return on investment or money saved. 
 
There’s an art to it and it’s all about customizing it to the person you’re talking to. 
 
If this is something you struggle with too then this episode of Sales is NOT a Dirty Word is for you. 
 
My guest, Vinnie Potestivo, became a master selling intangibles during his time at MTV as an executive producer who needed to greenlight many of the shows we’ve come to know and love today (The Osbournes, Punk’d, Real Housewives, Wild n’ Out, etc.) 
 
And since becoming a producer he’s now one of the best brand and media advisors I’ve ever met. 
 
It turns out that taking the skills he learned in TV and applying them to the average human is incredibly effective. 
 
Listen in to discover: 
How to make intangibles into something tangible during a sales process 
The importance of ownership as a creative and how to successfully negotiate that for yourself 
How to “sell” intangibles to multiple people - and customize your “pitch” to each one for success
The power of saying “not now” and impact it will have on your career 
 
Vinnie Potestivo is one of those people I can’t recommend enough. If you’re interested in growing your brand, visibility and discoverability please check him out at https://ihaveapodcast.com/ and https://www.linkedin.com/in/vinniepotestivo/
 
Link to level up your sales mentioned in the episode here: https://calendly.com/aleasha/sales-level-up 

More sales calls does NOT equal more sales

Start selling more by taking less sales calls. 
Discover the game-changing strategy to pre-qualifying your leads that allows my clients to almost instantly triple their income. 
In this episode you will discover: 
The true significant of valuing quality over quantity in sales - especially as a DFY service providers with under 50 clients 
How to design a pre-qualification process specific to your business that makes clients excited to talk to you - and more likely to say yes 
The best ways to turn prospects who aren’t a fit right now - into future clients 
If you’re interested in the sales quick fix call mentioned in the episode, here is a link to book: https://calendly.com/aleasha/sales-quick-fix

The Crucial Mindset Needed To Succeed As an Entrepreneur

The #1 difference between entrepreneurs who fail and entrepreneurs who succeed? Mindset. 
Your mind will take off like a wild horse if you don’t know how to reign it in. 
In the latest episode of Sales is NOT a Dirty Word, Derick Johnson and I talk through the strategies he uses for himself and clients to get past points of resistance and onto success.  
Listen in to discover: 
How lucrative life can be when you align personal desires and passion with every decision 
Become self aware of your limitations and how to manage them to become more successful
There’s a lot of advice out there y’all - know the signs of who to trust and who to tell “thanks but no thanks” 
If what Derick said resonated with you and you’d like to know more - you can find him at https://www.instagram.com/fitwithderick/

How to Sell without Being Pushy - Authoritative Empathy

People who are natural at selling rarely end up putting words to what they do so well without thinking. 
 
And they often have the most effective sales strategies - without even realizing it. 
 
When they can’t explain it, that means others can’t learn what they do and implement it - until now.
 
What I’ve come to call authoritative empathy is a great example of that. 
 
There is no better way to inspire confidence, excitement and a “yes I want to work with you” faster than using authoritative empathy in your sales conversation. 
 
Curious? Listen in to discover: 
What people often confuse as empathy - and what empathy actually is 
How to instantly inspire trust by making your prospect feel seen and heard (something humans so deeply need and rarely experience) 
The power behind approaching your conversation as an expert guiding your prospect towards a solution 
The difference between what it FEELS like going through the standard sales experience and a sales experience using authoritative empathy 
If you’re interested in immediately improving your sales - here’s the link to book the sales quick fix call mentioned in the episode:  https://calendly.com/aleasha/sales-quick-fix