Sales is NOT a Dirty Word

The Science of Sales: How Neuromarketing Can Skyrocket Your Conversions with Sam Pepin

Are your marketing and sales strategies truly resonating with your audience - or are you unknowingly repelling potential clients?
In this episode of Sales Is Not a Dirty Word, I sit down with Sam Pepin, CEO and co-founder of Corecentrica, a cutting-edge neuromarketing firm revolutionizing audience engagement and sales conversion. 
Sam shares how understanding the neuroscience behind decision-making can transform the way you approach sales, marketing, and client relationships.
With a background in business development, marketing, and brand strategy, Sam has worked with major brands like Sony, American Express, and Acer. Now, he’s bringing his expertise to service-based businesses, showing them how to craft messages that speak directly to their ideal clients’ decision-making styles.
In this episode, you’ll learn: ✅ The hidden psychological triggers that drive buying decisions - and how to use them ethically. ✅ Why your ideal clients’ decision-making style matters more than you think - and how to adjust your approach for higher conversions. ✅ How to leverage neuromarketing principles to attract, engage, and retain your best clients. ✅ The biggest mistakes businesses make when trying to connect with their audience - and how to fix them. ✅ How AI and machine learning are transforming personalized marketing outreach.
Interested in using neuroscience in your sales and marketing? Connect with Sam Pepin: 🔹 Website: corecentrica.com 🔹 Email: sam@corecentrica.com 🔹 LinkedIn: Sam Pepin 🔹 Podcast: The Meaningful Podcast

Global Sales Strategies for Different Countries & Cultures

In this solo episode of Sales Is Not a Dirty Word, Aleasha breaks down how culture impacts buying decisions, negotiation styles, and trust and how to adjust depending who you’re talking to. 
💥 Whether you’re selling to people in the UK, Israel, India, Mexico or beyond - this episode will empower you to successfully work within different timelines and unwritten rules. 
You’ll discover: ✔️ The real reason Americans are okay talking about money (and Brits squirm) ✔️ Why aggressive negotiation is expected in some countries - but off-putting in others ✔️ How to build trust faster across cultures without changing who you are ✔️ The exact communication style that lands with different global audiences ✔️ Why speed, structure, and service expectations vary - and what to do about it
If you sell internationally or want to start attracting a more global audience - this is your roadmap.
📌 PS: You don’t need to “code-switch” to sell cross-culturally. You just need to know the rules.
🎧 Listen now and tag @aleashabahr with your takeaways. She wants to hear your experience too.
#SalesIsNotADirtyWord #CulturalSales #GlobalSellingTips #ConsciousSales #BlackSheepSales #SalesStrategy #InternationalBusiness #ServiceBasedSelling #SalesWithoutSleaze

Rewriting Your Financial Future (feat. Joyce Marter)

Did you know you inherited the way you deal with money from your family and friends? 
That means being wealthy or not is a CHOICE you can make. 
That “I’m bad with money” narrative? That’s not a personality trait. It’s conditioning. And in this episode of Sales Is Not a Dirty Word, licensed psychotherapist, best-selling author, and all-around badass Joyce Marter is back to help you shift it - for good.
We’re talking about why your relationship with money might feel like sabotage on repeat, how to stop outsourcing your financial power, and how to finally separate your self-worth from your net worth (hallelujah).
You’ll discover: ✔️ Why so many high-achievers unconsciously recreate their parents’ money stress ✔️ The sneaky ways scarcity mindset shows up - even in multi six-figure and seven-figure earners ✔️ How to detach from financial shame and lead with decisiveness and clarity ✔️ Simple daily tools to rewire your nervous system for abundance ✔️ Creating a new money story that is all about how easy it is for you!
👉 If money has ever made you feel stuck, ashamed, or straight-up stressed, then I highly recommend continuing this conversation with Joyce in her upcoming workshop you can register for here: https://joyce-marter-courses.thinkific.com/products/live_events/new-event
And can go here for all other goodies from Joyce! https://www.joyce-marter.com/resources/joyce-marter-resources/ 
#SalesIsNotADirtyWord #MoneyMindset #FinancialHealing #RewriteYourStory #ServiceBasedBusiness #WomenWithWealth #SalesWithSoul #BlackSheepSales #EnoughnessIsPower

How to Sell the Sizzle, Not the Steak

Are your proposals making people excited to buy - or just confusing the hell out of them?
In this solo episode of Sales Is Not a Dirty Word, Aleasha dives into one of the biggest mistakes service providers make in sales: focusing too much on what they do (aka the steak) instead of the transformation their clients want (aka the sizzle 🔥).
Whether you're a marketing pro, coach, consultant, or service-based business owner, this episode will increase your sales. Aleasha shows you how to effectively connect the dots between your deliverables and the results your clients are actually craving.
You’ll discover: ✅ Why deliverables don’t sell - and what to focus on instead ✅ Real-life examples of how to reframe your offer so people get it instantly ✅ How to make your proposals irresistible without overpromising ✅ The sneaky mistake that’s causing potential clients to ghost you ✅ The mindset shift that turns “meh” marketing into booked out biz
👉 Want to turn “I don’t understand what exactly you do” into “How do I work with you?” Hit play, then like, share, and subscribe to Sales Is Not a Dirty Word for more unfiltered sales wisdom. 
And if you're ready to connect the dots in your own offer? Aleasha’s your girl.
#SellTheSizzle #SalesWithoutSleaze #BlackSheepSales #ServiceBusinessSuccess #AuthenticSales #SalesStrategyThatWorks #ClientConversion #SalesTips

The Four Steps to Impact & Wealth with Israel Duran

Ever feel like you're playing small in life or business? In this episode of Sales Is Not a Dirty Word, I sit down with Israel Duran, a sought-after business growth strategist, speaker, and trainer, to uncover the four-step formula for creating impact and generational wealth.
Israel shares his wild journey from struggling with self-doubt and a near-death experience to building a thriving business and coaching leaders worldwide. If you’ve ever wondered how to turn your skills into a purpose-driven, profitable business, this episode is for you.
In This Episode, You’ll Learn:
✔️ The 4 Steps to Building Influence & Impact – The exact process to go from obscurity to authority ✔️ Why most entrepreneurs stay stuck – And how to break through resistance ✔️ The mindset shift that leads to real success – It’s NOT just about “doing more” ✔️ Why monetization comes LAST – And what you should focus on first ✔️ How to turn your voice into a legacy – No matter your background or experience
👉 Want to build a business that actually makes a difference? Subscribe to Sales Is Not a Dirty Word and visit israelduran.com for exclusive resources to help you level up.
#EntrepreneurMindset #SalesWithoutSleaze #GenerationalWealth #ImpactDrivenBusiness #SalesSuccess #AuthenticSelling #ConvertMoreClients #BusinessGrowth #LegacyBuilding #SmallBusinessTips #PurposeDrivenEntrepreneur #WealthBuilding #SmartSalesStrategies #SalesCoach #ScalingYourBusiness
 

Introverts Can Make the Best Salespeople (Yes, Really)

Think introverts can’t sell? Think again. Being the loudest in the room has never been the secret to great sales - being the most attuned to the person you’re talking to is.
In this solo episode of Sales Is Not a Dirty Word, I’m breaking down why introverts are often the best people to crush it in sales - even if they’ve been told otherwise. 
If you’ve ever felt “bad at small talk”, too awkward, or too drained after conversations to be “good at sales,” this one is for you.
You’ll find out why some of the top performing reps on corporate teams where I worked I were the soft-spoken ones - and how their lowkey style built more trust, faster.
Listen in to discover: ✔️ Why being drained by people doesn’t mean you’re bad at sales - it’s a clue to your secret sauce ✔️ The natural superpowers introverts bring to sales (empathy, curiosity, pattern-interrupt energy) ✔️What to do with those non verbal cues you’re always picking up on ✔️ How to go deeper in sales conversations without feeling like you’re forcing it ✔️ Why introverts often overestimate how bad a call went - and how to fix that ✔️ How to make a sales conversation feel effortless instead of exhausting (hint: structure is your best friend)
👉 Ready for a custom sales strategy that works with your personality - not against it? Subscribe to Sales Is Not a Dirty Word and head to aleashabahr.com to build a sales system that actually feels good to run.
Or skip the line and book a Level Up Call here: https://calendly.com/aleasha/sales-level-up
#SalesIsNotADirtyWord #IntrovertSalesPower #BlackSheepSales #QuietButMighty #SalesConfidence #NoMoreScripts #AlignedSelling #EmpathySells

Interview with Gwen Bortner: Why Your Business Systems Are Failing: Fixing SOPs, Delegation & Operations for Visionaries

Struggling with broken systems, team confusion, or SOPs no one follows? 
In this episode of Sales Is Not a Dirty Word, operations strategist Gwen Bortner shares how to fix your business systems, improve delegation, and finally build scalable operations - especially if you’re a creative or visionary entrepreneur who hates rigid structure.
Gwen brings insights from 40+ industries and decades of experience helping women create sustainable success without burnout. 
If you’ve ever thought, “I’m not a systems person,” but you still know you need them - this is for you.
You’ll discover: 
✔️ Why most SOPs are written for people you wouldn’t hire (and how to fix that) ✔️ How to know if it’s a system issue or a people issue ✔️ The surprisingly simple thing your team needs that almost no one includes in an SOP ✔️ The trick to delegating without becoming a micro-managing stress monster ✔️ The personality mismatch that might be sabotaging your operations (hint: it's not your fault)
👉 Want operations support from someone who gets how your visionary brain works? Connect with Gwen Bortner at everydayeffectiveness.com or find her on LinkedIn under Gwen Bortner for more practical, people-first strategies that actually work.
#VisionaryOps #AntiCorporateOps #SystemsForVisionaries #BusinessThatFitsYou #EntrepreneurGrowth #SOPsThatDon’tSuck #DelegateWithoutDrama #OperationsForCreatives #BlackSheepBusiness #SmartSystemsSmartPeople

Selling During Economic Uncertainty: How to Keep Closing Without Sabotaging or Feeling Sleazy

Let’s be honest - economic uncertainty can make even the most confident service providers second-guess everything. Sales feel shaky, buyers seem more cautious, and suddenly you’re wondering if now’s the time to go silent or discount your rates just to survive.
The short answer - don’t!! There are still plenty of sales to be made. 
In this solo episode of Sales Is Not a Dirty Word, I’m talking about how to actually increase your conversions during uncertain times by strategically positioning what you sell. 
This isn’t about hype or fake urgency - it’s about clarity, confidence, and helping people invest in what they truly need - especially in times of economic uncertainty! 
Listen in to discover: 
 ✔️ Why money is still being spent (so it might as well be spent with you) ✔️ How to position your service as essential - even if you’re scared it’s optional ✔️Examples of proactively offsetting prospect’s fears, budget concerns or hesitations due to economic uncertainty  ✔️ How to avoid selling yourself out of your own offer
 
👉 Ready to sell confidently through any season? Subscribe to Sales Is Not a Dirty Word and visit aleashabahr.com for custom sales support that doesn’t require pressure or pretending.
 
If you’re ready to have me work on your positioning for you, here is the link to schedule a level up call: https://calendly.com/aleasha/sales-level-up
#SalesIsNotADirtyWord #BlackSheepSales #AlignedSales #ServiceSalesStrategy #EssentialPositioning #SalesConfidence #NoMoreDiscounting #SellWithSoul

How to Grow a Purpose-Driven Agency Without Burning Out with Jessika Phillips

Sick of feeling like scaling means selling out? Growing your business shouldn’t come with a side of chaos and compromise - but that’s exactly where so many founders get stuck. What if building a dream team and creating sustainable systems could feel just as aligned as your mission?
In this episode of Sales Is Not a Dirty Word, I sit down with Jessika Phillips - founder of NOW Marketing Group and queen of relationship marketing - to talk about how she built a 7-figure agency rooted in authenticity, community, and heart. From getting laid off while pregnant to leading a 12-person team with full benefits (and full buy-in), Jessika shares the behind-the-scenes growing pains most people won’t admit.
You’ll learn: ✔️ Why your team (and clients) don’t stick around just for money - and what they actually want ✔️ The subtle signals you’ve outgrown a client (and how to break up without the drama) ✔️ How to avoid hiring disasters by asking the right questions up front ✔️ What collaborative role design looks like - and why it leads to longer retention ✔️ How building culture early saves your sanity later (hint: don’t skip the manifesto)
👉 Ready to grow without losing your spark? Subscribe to Sales Is Not a Dirty Word and visit aleashabahr.com for more sales strategy that actually feels good.
#RelationshipMarketing #AuthenticScaling #AgencyLife #GrowWithHeart #LeadershipMatters #CultureFirst #BlackSheepSales #SalesIsNotADirtyWord

How to Get Prospects to Buy the Right Packages (Without Discounting or Burning Out)

Let’s be real - most prospects don’t know what they actually need. They come in hot asking for “everything,” on a budget built for... maybe one thing. And too often, service providers stretch themselves thin trying to deliver it all - hello, burnout and resentment.
In this solo episode of Sales Is Not a Dirty Word, I break down how to guide your clients toward the right packages without lowering your prices, people-pleasing, or packing your offers with stuff you secretly hate doing. This one’s especially for my marketing agency friends, but applies to any service-based business that wants to sell smarter.
You’ll learn: ✔️ Why giving clients exactly what they ask for usually backfires ✔️ How to position bundled offers that feel like a win-win ✔️ The art of redirecting scope creep into aligned packages ✔️ Simple ways to show value without industry jargon ✔️ Why your confidence is the most magnetic part of the sale
👉 Ready to sell services in a way that feels good and makes money? Subscribe to Sales Is Not a Dirty Word and visit aleashabahr.com for more custom, comfort-based sales strategy.
#SalesIsNotADirtyWord #BlackSheepSales #ProfitablePackages #MarketingAgencyTips #SellWithSoul #ServiceBasedBusiness #AlignedSales #PositionToProfit